Introduction
Knap Driving School is a personal driving school located in Hellevoetsluis, founded by André Knap. Since 2017, he has been helping students in Hellevoetsluis, Zuidland, Spijkenisse, and surrounding villages obtain their driver's license with a calm, clear, and personalized approach. They use the RIS method, among other methods, and also offer refresher courses.
The driving school already had a website, but it was severely outdated: technically outdated, visually unappealing, and not mobile-friendly. To restore the professional image and better appeal to new students, I carried out a complete redesign and rebuild.
Challenge
Outdated design: The old website looked dated and didn't work well on mobile devices—critical for a target group of young people.
Unclear structure: Prices, lesson packages, and contact information were scattered illogically or difficult to find.
Limited content: There was little explanation of the method, packages, or unique features such as the RIS method. Poor conversion: No clear call-to-action or forms to request a trial lesson or contact us.
SEO weaknesses: The website was difficult to find in local search results, even though the target audience searches locally.
Solution
Complete redesign of structure, navigation, and layout, with a modern and clear design that inspires confidence.
Responsive design that works on any device, specifically focused on mobile use by young people.
Clear information pages for:
Lesson packages and rates
RIS method
Refresher courses
About the instructor
Conversion-focused buttons and contact form strategically placed to request trial lessons
Fast performance & SEO foundation for local visibility
Manageable content structure, making the site easy to update in the future
Result
Professional and reliable online appearance that matches the driving school's approach
Improved user experience, especially on mobile
More trial lesson requests thanks to clear buttons and forms
Improved visibility in Google for local search terms such as "driving school Hellevoetsluis"
Consistent branding using the driving school's logo, colors, and tone of voice
Satisfied customer: My uncle André now actively uses the website in communication with new students.
Reflection
This project demonstrates the importance of to rethink and rebuild existing, outdated websites.
A modern website doesn't have to be large or complex—as long as it's well-designed, functional, and tailored to the target audience. For Driving School Knap, the new website has led to improved online visibility, increased trust among potential customers, and more efficient communication.
It also demonstrates my ability to critically analyze existing content, improve it, and technically translate it into a clear final product.