Introduction
MM Licht en Geluid is a full-service event company that offers a single point of contact for the rental, sale, installation, and repair of professional lighting, sound, video, and multimedia equipment. It serves a diverse clientele—from individuals and bands to companies and festival organizers—in the Voorne-Putten region and the Rotterdam-The Hague metropolitan area. MM Licht en Geluid officially opened in 2011 and has since grown into a multidisciplinary service provider with broad expertise and inventory in the event sector.
Thanks to this extensive inventory and experience, MM Licht en Geluid can flexibly respond to the needs of clients—from small parties to large festivals. However, the company's website was lagging behind this professional development. Therefore, a complete website redesign was carried out in 2025 to modernize the online presentation and better align it with both MM's services and its clients' expectations.
Challenge
MM Licht en Geluid's old website no longer met current requirements and offered a poor user experience. Some key issues were:
Outdated design: The design looked dated and didn't match the company's modern, professional image. This could have left a poor first impression with potential customers.
Insufficient mobile-friendliness: The site was difficult to use on smartphones and tablets. The lack of responsive design meant that mobile visitors struggled to read and navigate the content, causing frustration and potentially losing visitors.
Limited functionality: Key features were missing. For example, there was no option to display recent projects or an events calendar. The site also lacked clear calls to action (such as a button to request a quote), which hindered conversion.
Slow performance: Page load times were high. A slow site frustrates users and negatively impacts both user experience and search engine rankings.
Poor usability: The navigation structure and information layout were unclear. Visitors were forced to click or search too often to find basic information (such as contact details or rates), which increased the likelihood of them abandoning the site prematurely.
These challenges made it clear that a redesigned website was necessary to better showcase MM Licht en Geluid's professional qualities online and to serve visitors more effectively.
Solution
To address these challenges, the website was thoroughly redesigned and redeveloped. The key improvements and implementations were:
Modern visual design: We designed a fresh, contemporary look and feel that aligns with MM Licht en Geluid's branding and expertise. Large, striking images and clear typography give the site a professional appearance. The new layout seamlessly aligns with the current corporate identity and immediately makes it clear that this is a modern event services company.
Responsive and mobile-friendly: The site features a responsive design that adapts to all screen sizes. Whether a visitor views the site on a desktop, tablet, or smartphone, the layout and functionality remain user-friendly. This guarantees an optimal experience on mobile devices, something that was previously lacking.
Comprehensive and up-to-date content: All texts and pages have been revised and logically structured. The company's various services (rental, sales, installation, repairs) are now clearly explained on the site. The unique values of MM Licht en Geluid have also been more explicitly highlighted in the content, such as the emphasis on personal service and good quality at an affordable price. A comprehensive About Us section has also been added, describing the team's background, working methods, and vision, so visitors can get to know the company better.
Performance improvements: During development, significant attention was paid to technical performance. The code and images have been optimized for fast loading times. Thanks to improved hosting and efficient coding techniques, the redesigned site loads noticeably faster than before, which not only improves the user experience but also contributes to a higher search engine ranking.
Improved usability: The navigation structure has been simplified and made intuitive. The main menu now features logical categories such as Services, Calendar, Portfolio, Media, and Contact. This allows visitors to find the section they need at a glance. Information is grouped in a way that matches the target audience's questions. In addition, visitors are encouraged to take further steps through clear call-to-action buttons (e.g., Request a quote). All these measures ensure that users navigate smoothly through the website.
Result
The redesigned website has significantly strengthened MM Licht en Geluid's online profile. Visually, the site now exudes professionalism and reliability, fully in line with the company's identity. Thanks to the responsive design, customers can easily view the information on any device, improving accessibility and user experience. Furthermore, the richer content—from detailed service descriptions to an up-to-date events calendar—gives visitors a complete picture of what MM Licht en Geluid has to offer. For example, the planned events for 2025 are now clearly displayed on the site, something that was previously not possible on the old website.
The site is also a major improvement in functionality. Visitors can easily view recent projects and see upcoming events, which increases engagement and builds confidence that MM Licht en Geluid is an active and leading company in the region. Documentation such as price lists and terms and conditions can be downloaded directly, providing customers with transparency and saving them time when requesting information. Thanks to the improved loading speed and clear navigation, fewer visitors are abandoning their website prematurely; they find what they're looking for more quickly, and the likelihood of contacting them or requesting a quote has increased.
Although specific statistics or public customer feedback about the new website are not available, the client was very pleased with the final result. The modern website now fully reflects the quality and versatility of MM Licht en Geluid. Internally, they indicated that the new online presentation contributes to a more professional image for (potential) clients. The site serves as a digital calling card that MM Licht en Geluid can be proud of, and forms a solid foundation for further online development – from marketing to customer communication.
Reflection
This project demonstrates the importance of a contemporary and user-friendly website for a service company. Thanks to the close collaboration with MM Licht en Geluid throughout the entire process – from discussing their requirements to testing the new features – the website was optimally tailored to the client's identity. For me, as a designer and developer, it was a valuable learning experience to find the balance between design, content, and functionality. All three proved crucial to the site's success: an attractive appearance attracts visitors, strong content convinces them of the company's expertise, and good functionality encourages action.